Hey, I'm Fershad

Video is becoming an increasingly critical part of the online experience. So how can you include video on a web page without hurting Core Web Vitals, performance or digital sustainability?

In this post we'll look at how you can use Treo's free Site Speed Report to better understand real-user performance on your site, and make the case for performance in your organisation.

Everyone wants to make sure their website's Core Web Vitals are up to standard. What if we told you that some of the very things you'll do to improve your site's Core Web Vitals can also help make it more sustainable!

Webflow makes it easy for content creators and marketing teams to build stylish websites fast. But this can come with the risk to publishing a site with poor Core Web Vitals. This post covers some of the things to look out for when building with Webflow.

With COP26 about to take place in Glasgow, let's take a quick look at how the COP26 homepage holds up in terms digital sustainability. What's its carbon footprint, and can it be improved?

There are a few options when it comes to keeping track of your website's real world Core Web Vitals scores. In this post I'll cover some of the services or tools you can use, and some things to be aware of.

Loading CSS from external files can slow down your site's initial paint, potentially hitting your Core Web Vitals in the process. In this short post we'll look at how using to use a Cloudflare Worker to inline the content of external CSS files.

As our thirst for data, connectivity, and content grows, so does the portion of global carbon emissions attributed to the internet. In this post, we'll take a look at the steps frontend developers can take to make sites more efficient and better for the planet.

As developers, we're normally building and testing websites on devices with decent specs, so testing how your site performs over a slow network or on a low-powered device is one way to help ensure real world performance.

Taiwan's COVID-19 vaccination website is integral to the government's vaccine rollout plans. This post is a quick website performance audit of the site.

Using resources hosted by a third-party can seriously hurt website performance in a few ways. In this post, we'll cover how you can use a proxy to reduce the performance impact when hosting content in AWS S3 bucket.

Using resources hosted by a third-party can seriously hurt website performance in a few ways. In this post, we'll cover how you can use a proxy to reduce the performance impact when hosting images on Cloudinary.

This case study explores the design and development decisions I made when redesigning my personal website. These decisions help to deliver perfect Lighthouse scores and improved website sustainability.

WordPress powers over 40% of the internet. It's a powerful platform that makes content creation possible for more people. In this post we'll cover some simple performance optimisation tips you can use to make your WordPress website faster!

A brief guide on how Cloudflare Workers can allow you to add random content to your website without client-side JavaScript.

Having worked primarily on website performance, the chance to work on Readle's native mobile apps was a new challenge. Here's how we improved app speed and delivered greater user satisfaction.

A brief introduction to some of the key considerations and techniques to keep in mind when optimising fonts for the web.

I switched analytics away from Google late last year. Now, I've also added response headers that will exclude this site from FLoC calculations too.

What's the link between a faster website and climate change? In this post I'll explain how you can help the environment by focusing on website performance.

Rather than immediately reaching for JavaScript to handle on-page interactions, why not stop and think Could CSS do that? You'd be surprised, it probably can.

There's an increasing number of privacy-focused alternatives to Google Analytics. This article covers a few options you can use to keep your website visitors information out of the hands of digital advertisers.

An easy-to-follow introduction to the different resource hints available to help improve web page performance.

Embedding content from Twitter or YouTube is pretty commonplace these days. However, the code these services provide isn't always the most optimised. Here we'll look at a few ways you can optimise pages on your websites that have Twitter/YouTube content embedded within.

This post is taken from Optimised, the fortnightly web performance newsletter I run. In it we look at the different options that you can consider, and why you really should be using SVG in 2021.